The United States of Walmart is a comprehensive analysis on the behemoth Walmart, one of the Big-box retail chain that’s been ruling United States for the last thirty years daintily operating its headquarters in Bentonville, Arkansas. The writer John Dicker – an investigative journalist probes the achievement of one of the world’s biggest corporation also being hailed as the biggest retailer, grocer, shopper, personal company, general merchandiser and a nation unto itself that makes $288 billion in annual sales.
While it’s been labeled as the”template firm” whose size and extent sets the tone for business world at large, it also throws light on this maxim of”Low cost always” was sabotaged, leaving numerous backlashes supporting, the evidences that prove that www walmartone com was assembled on the graveyard of smaller rivals. The first part of the book addresses the victorious retail shop which has outnumbered it direct competitors like Kmart, Target, Home Depot, Best Buy to name a few. Walmart became Americas number one toy vendor in 1998 outsmarting’Toys R us’ – one of the first category killers till afterward. Even while it evolved, it’d easily pushed Ben Franklins five-and-dime aside.
Walmart has envisioned a place where people can purchase at their lowest bid. And this was the dream of any discount store that arose. This was one causative element for smaller companies to radically differentiate themselves or perish. Walmart schedule spread its wings across a broad category, as stated from being a biggest retailer, biggest grocery store, biggest corporation dealing from Sega Genesis into Huggies, DVDs to Happy Meal, valuable jeweler, leaving no rock unturned.
With this it also popularized in private label promotions, where again it overrun a merchandising company, Ocean Spray available of cranberry juice (private labels allowed retailers to reduce costs 25% under competition). Walmart stands stubborn because it had established its three phase department, with Sam’s Club wholesale discount store and Neighborhood Market in 1993 & 98 respectively.